2026 RC Cola® Chicago Bears Tough, Tougher, Toughest Contest

Official Rules



1. NO PURCHASE NECESSARY TO ENTER OR WIN. THIS IS A SKILL-BASED CONTEST; WINNERS ARE DETERMINED BY JUDGING AND NO ELEMENT OF CHANCE IS INVOLVED. VOID WHEREVER PROHIBITED OR RESTRICTED BY LAW. THESE OFFICIAL RULES CONTAIN A BINDING, INDIVIDUAL ARBITRATION PROVISION AND A CLASS ACTION AND CLASS ARBITRATION WAIVER (SEE SECTION 10, GOVERNING LAW/VENUE) THAT AFFECT YOUR LEGAL RIGHTS. BY PARTICIPATING IN THE CONTEST, YOU AGREE TO THESE PROVISIONS.


2. Eligibility: The 2026 RC Cola® Chicago Bears Tough , Tougher, Toughest Contest (the “ Contest ”) is open only to legal U.S. legal residents currently residing in Illinois or within the 75-mile radius surrounding the exterior limits of Chicago, IL (“ Eligibility Area ”); who are eighteen (18) years of age or older as of the date of their entry (each an “ Entrant ” and collectively “ Entrants ”). See Exhibit A below for eligible zip codes. Employees, directors and officers of Dr Pepper/Seven Up, Inc. (“Sponsor ”), Amp Activate c/o Upshot LLC (“ Administrator ”), The Chicago Bears Football Club, Inc. (“ Chicago Bears ”) , NFL Entities as defined in Section 11 below, and any of their respective affiliates, parents, subsidiary companies, and advertising and promotion agencies (collectively, the “ Released Parties ”), and members of the immediate families (spouses, parents, children, and siblings and their respective spouses, regardless of where they reside), and/or those living in the same household, of any of the foregoing are not eligible. Employees (and their family members and/or household relatives) of any retailer are not eligible to participate in this Contest. Void outside the Eligibility Area and wherever prohibited or otherwise restricted by law. Contest is subject to all applicable federal, state, and local laws. By participating in the Contest, you agree that: (1) you have read and understand the Official Rules; (2) you meet the Contest eligibility requirements as set forth in the Official Rules; (3) you accept and agree to be bound by these Official Rules, and Sponsor's Terms of Use located at https://www.keurigdrpepper.com/en/term-of-use and Privacy Policy accessible at https://www.keurig.com/content/privacy-policy ; and (4) you unconditionally accept and agree to comply with and abide by the decisions of Sponsor and Administrator, whose decisions shall be final and binding in all respects.


3. Contest Period: The Contest begins at 12:00:00 AM Central Time (“CT”) on 8/31/26 and ends at 11:59:59 PM CT on 10/30/26 the (“ Contest Period ”).


4. How to Enter : There is one (1) method of entry (“Entry ”). There is a limit of one (1) Entry, per person, for the entire Contest Period.  


To enter, during the Contest Period, either scan the QR code found on participating retailer point-of-sale materials or visit www.rccolatough.com (the “ Website ”), and upload (i) a photograph that visually portrays how big of a Chicago Bears fan you are and shows you as a tough Chicago Bears fan (for example, a collection of 100+ Chicago Bears ticket stubs, a Chicago Bears-themed room in your home, a car painted in Chicago Bears colors, or any other creative display of your fandom) and (ii) a submission essay of two hundred fifty (250) words or less describing how you show that you are a tough Chicago Bears fan (collectively, the “ Entry ”), together with all required information, to be eligible for judging. No purchase is necessary to enter or win . The person uploading the Entry will be deemed the entrant (the “ Entrant ”). Released Parties are not responsible for lost, late, delayed, misdirected, or incomplete Entries. Incomplete Entries are not eligible. Multiple Entrants are not permitted to share the same email address. Incomplete Entries, Entries generated by script, macro or other automated means, or Entries that do not fully comply with these Official Rules, or Entries which subvert the entry process, in the sole discretion of Sponsor, shall be ineligible. Proof of submission of Entry does not constitute proof of delivery or entry during the Contest Period. All entries become the exclusive property of Sponsor and will not be acknowledged or returned; provided that all personal information provided by each Entrant shall remain the personal information of such Entrant. In the event of any dispute concerning the identity of any Entrant, the relevant entry will be deemed submitted by the authorized account holder.  Sponsor shall determine, in its sole discretion, the eligibility of the disputed Entrant.



5. SUBMISSION GUIDELINES: Each Entry that is submitted to the Contest must comply with these Official Rules and following Submission Guidelines. Any Entry that, in Sponsor’s sole and absolute discretion, violates these Official Rules or the Submission Guidelines below may be disqualified in Sponsor’s sole discretion. By submitting an Entry, Entrant warrants and represents that he/she and any private persons or property that is identifiable in the Entry, have consented to such use in the Entry. In particular, if any person other than the Entrant appears in or is identifiable in the photograph, the Entrant represents and warrants that he/she has obtained the prior permission of each such person (and, for any individual under the age of majority in his/her state of residence, that person’s parent or legal guardian) to include them in the Entry and to permit Sponsor’s and the Released Parties’ use of the Entry as described in these Official Rules. Sponsor reserves the right to request proof of such permission if they deem necessary, subject to disqualification if such permission cannot be obtained or verified, regardless of how far along the Entrant is in the Entry judging or winner confirmation process.


The Entry must, in Sponsor’s sole discretion:

  • Be Entrant’s original work;

  • Be created solely by the Entrant and not created, generated, or materially altered using artificial intelligence or other automated tools; the photograph must be a true and accurate depiction that has not been digitally manipulated (other than basic cropping, resizing, or color correction), and Sponsor reserves the right to require the Entrant to provide the original, unedited photograph and its metadata to verify authenticity, subject to disqualification if authenticity cannot be established;

  • Be in English; and

  • Suitable for publication.


The Entry must NOT contain material that, in the sole discretion of Sponsor:

  • Disparages any person, Sponsor and/or any of its affiliates’ products, competitors, or any of the Released Parties affiliated with sponsoring, promoting or administering this Contest, or other companies;

  • Violates or infringes upon the copyrights, trademarks, or privacy, property, publicity or other intellectual property rights of any person, entity, Sponsor entities, affiliates, and subsidiaries, the Chicago Bears entities, affiliates, and subsidiaries except Sponsor’s marks, which Entrant has a limited license to use for purposes of this Contest;

  • Attempts to duplicate any other submitted nominations or existing works;

  • Is hateful, tortuous, defamatory, slanderous or libelous;

  • Promotes bigotry, racism, sexism, hatred or harm against any group or individual or promotes discrimination based on a protected class under federal law;

  • Contains any personal identification, such as personal names, phone numbers or e-mail addresses, without
    permission;

  • Contains material embodying the names, likenesses, voices, or other indicia identifying any person, including, without limitation, celebrities and/or other public or private figures, living or dead;

  • Promotes alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing);

  • Promotes any activities that may appear unsafe or dangerous;

  • Is unlawful or in violation of any law;

  • Contains any sexually explicit, lewd, offensive, or other inappropriate material;

  • Is unsuitable to be entered into this Contest for any reason whatsoever, at Sponsor’s sole discretion; and/or

  • Communicates messages or images inconsistent with the positive images and/or goodwill to which Sponsor and/or the Released Parties wish to associate, in Sponsor’s sole discretion.

Each Entrant agrees that the Released Parties are not responsible for any unauthorized use of Entries by third parties. Released Parties do not guarantee the eligibility of any Entry. At any time during the Contest, even if the Entry is already approved, and/or is being taken into consideration for a prize, if Sponsor determines that an Entry is not in compliance with any of the Submission Guidelines or these Official Rules, the Entry may be disqualified in Sponsor’s sole discretion and will not be eligible to win a prize. Entrant agrees that they will not use the Entry for any other purpose, including, without limitation, posting the Entry to any online social networks, without the prior written consent of Sponsor.

6. CONTEST JUDGING : During the Contest Period, there will be four (4) separate judging periods (each, a “ Judging Period ”), with one (1) Toughest Prize Winner selected per Judging Period for a total of four (4) Toughest Prize Winners during the Contest Period. Each Judging Period corresponds to one of the four (4) Chicago Bears regular season home games (each a “ Game ” and collectively referred to as “ Games ”) occurring during the Contest Period, as set forth in the schedule below. On or about seven (7) to ten (10) days before each such Game , qualified representatives of the Released Parties (the “ Judges”) will judge , based on the below criteria and in Sponsor’s sole discretion, all Entries received and eligible as of the applicable Judging Period deadline that comply with these Official Rules and the Submission Guidelines and that have not previously been selected as a Toughest Prize Winner . Utilizing these criteria, the Judges will assign a percentage score to each Entry, and the highest-scoring eligible Entry for that Judging Period will be selected as that period’s Toughest Prize Winner. Entries that are not selected in a given Judging Period will roll over and remain eligible for judging in each subsequent Judging Period through the end of the Contest Period. Following the end of the Contest Period, on or about five (5) business days after 10/30/26, the Judges will conduct a final judging of all remaining eligible Entries that were not previously selected as a Toughest Prize Winner. The five (5) highest-scoring eligible Entries will be selected as the five (5) additional Toughest Prize Winners, each of whom will receive tickets to one of the five (5) Chicago Bears regular season home games occurring after the Contest Period, as set forth in the schedule below. Following this final judging, the ten (10) highest-scoring eligible Entries that were not selected as a Toughest Prize Winner will be selected as the Tougher Prize Winners.

a. Judging Criteria:

Each Entry will be judged based on the following criteria, with the indicated percentage weight applied to determine the Entry’s overall score:

    • 20% - Creativity and originality

    • 25% - Fan spirit: how compellingly the Entry conveys that the Entrant is a tough Chicago Bears fan, and responsiveness to the Contest prompt

    • 20% - Quality of writing and storytelling

    • 20% - Visual appeal and relevance of the submitted photograph

    • 10% - Emotional impact and memorability

    • 5% - Overall grammar and punctuation


b. Contest Essay Prompt for Entry : In two hundred fifty (250) words or less, tell us how you show that you are a tough Chicago Bears fan; and,


c. Contest Photo Prompt for Entry : Submit a photograph that visually shows how big of a Chicago Bears fan you are. Get creative in showing your fandom and portray yourself as a tough Chicago Bears fan—for example, a ticket stub collection of 100+ ticket stubs, a Chicago Bears room in your home, or your car painted in Chicago Bears colors. Photo Format & Specifications : Each Entry must include one (1) photograph in JPEG/JPG format, no larger than five (5) MB, with a minimum resolution of 1920 x 1080 pixels. Only one (1) image per Entry will be accepted. The photograph must not contain watermarks, borders, timestamps, or third-party logos or branding (other than Sponsor’s marks as permitted herein), and must be a true and accurate depiction as described in the Submission Guidelines.


  • Chicago Bears Regular Season Home Game Schedule and Judging Periods:

Games During the Contest Period (Toughest Prize Winners selected approximately 7-10 days before each Game):

    • Game 1: Sunday, September 20, 2026 vs. Minnesota Vikings (12:00 PM CT) – Judging Period 1 entry deadline: 11:59:59 PM CT on September 9, 2026; winner selection on or about September 10, 2026

    • Game 2: Monday, September 28, 2026 vs. Philadelphia Eagles (7:15 PM CT) – Judging Period 2 entry deadline: 11:59:59 PM CT on September 17, 2026; winner selection on or about September 18, 2026

    • Game 3: Sunday, October 4, 2026 vs. New York Jets (12:00 PM CT) – Judging Period 3 entry deadline: 11:59:59 PM CT on September 23, 2026; winner selection on or about September 24, 2026

    • Game 4: Thursday, October 22, 2026 vs. New England Patriots (7:15 PM CT) – Judging Period 4 entry deadline: 11:59:59 PM CT on October 11, 2026; winner selection on or about October 12, 2026


Games After the Contest Period (Toughest Prize Winners selected on or about November 6, 2026):

    • Game 5: Sunday, November 8, 2026 vs. Tampa Bay Buccaneers (7:20 PM CT)

    • Game 6: Sunday, November 22, 2026 vs. New Orleans Saints (12:00 PM CT)

    • Game 7: Sunday, December 6, 2026 vs. Jacksonville Jaguars (12:00 PM CT)

    • Game 8: Friday, December 25, 2026 vs. Green Bay Packers (12:00 PM CT)

    • Game 9: Sunday, January 3, 2027 vs. Detroit Lions (3:25 PM CT)

7. Prizes/Approximate Retail Value (“ ARV”): During the Contest Period, the Judges will select four (4) Toughest Prize Winners (one (1) per Judging Period), and following the end of the Contest Period, the Judges will select five (5) additional Toughest Prize Winners, for a total of nine (9) Toughest Prize Winners. Following the final judging, the ten (10) highest-scoring eligible Entries that were not selected as a Toughest Prize Winner will be selected as the Tougher Prize Winners (collectively with the Toughest Prize Winners, the “ Prize Winners ”). In addition, all Entrants will receive the Tough Prize , which is a video from a Chicago Bears player (ARV is priceless). In the event of a tie after the judges’ scores have been tabulated, tied Entries will be re-judged by the judges based solely on the judging criteria set forth in Section 6. In the event there is still a tie, a neutral tie-breaking judge will be appointed, and his/her percentage score shall be utilized to break the tie. Judge’s and Sponsor’s decisions are final with respect to all matters relating to the Contest. Once confirmed, each of the nine (9) Toughest Prize Winners will receive one (1) Toughest Prize, consisting of two (2) Chicago Bears regular season home game tickets for the Game corresponding to the applicable Judging Period or post-Contest selection (as set forth in Section 6) and an opportunity to participate in a video board feature from the field (ARV of each Toughest Prize: $650). Each of the ten (10) Tougher Prize Winners will receive one (1) Tougher Prize, consisting of a RC Cola and Chicago Bears branded hoodie (ARV of each Tougher Prize: $100). The total ARV of all prizes available to be awarded in the Contest is six thousand eight hundred fifty dollars ($ 6,850).

The Chicago Bears regular season home game tickets awarded as part of a Toughest Prize are for the specific Chicago Bears regular season home game corresponding to the applicable Judging Period or post-Contest selection, as set forth in Section 6. Each of the four (4) Toughest Prize Winners selected during the Contest Period will receive tickets to the Game for which they were selected; each of the five (5) Toughest Prize Winners selected after the Contest Period will receive tickets to one of the five (5) post-Contest Period games, as assigned by Sponsor in its sole discretion. Seat location(s) and all other ticket details are determined by Sponsor. Tickets are subject to availability and to all terms, conditions, and restrictions imposed by Soldier Field, the Chicago Bears, and the NFL. If a designated Game is postponed, rescheduled, cancelled, relocated, or played without spectators for any reason, Sponsor shall have no obligation to provide a substitute Game, ticket, prize, or other compensation, except as required by law. The opportunity to participate in a video board feature from the field is likewise subject to venue and NFL approval, availability, and scheduling, and its timing and format are at Sponsor’s sole discretion.

Toughest Prize Winners and all guests must act in compliance with all rules and regulations applicable to the Game, including but not limited to Chicago Bears’ ticket terms and conditions available at https://www.chicagobears.com/tickets/terms-conditions. Failure to comply with any such rules and regulations may result in disqualification of the Toughest Prize Winners and/or ejection from Soldier Field – all at the sole discretion of Chicago Bears.

Toughest Prize Winners, Tougher Prize Winners, and Tough Prize Winners collectively referred to as “ Prize Winner ” or “Prize Winners”.

All federal, state, and other tax liabilities arising from accepting a Prize in this Contest are the sole responsibility of the applicable Prize Winner. The Prize Winner will receive an IRS Form 1099 at the end of the tax year in which they accepted the Prize for the actual value of the Prize awarded. Tickets may not be resold or offered for resale. Any such resale may result in disqualification and Prize forfeiture and may invalidate the license granted by the airfare ticket(s). Prizes are awarded “as is” with no warranty or guarantee, either express or implied by Sponsor. The decisions of Administrator and Sponsor are final and binding on all matters relating to this Contest. The potential Prize Winner is not an official winner unless and until Sponsor/Administrator confirms such. Winning a Prize is dependent upon the relative quality of the eligible Entries as evaluated by the Judges in accordance with the judging criteria set forth herein. Prizes are awarded “as is” with no warranty or guarantee, either express or implied. All Prize details are at Sponsor’s sole discretion.


8 . Prize Winner Notification/Verification/Prize Restrictions: In no event will Sponsor be responsible for awarding more than the stated number of Prizes herein. Prize conditions may be added or modified by companies providing those portions of the Prize. The Prize restrictions/conditions stated herein are not all-inclusive. All Prizes are Sponsor-specified. The Released Parties are not responsible if the Contest cannot take place as planned for any reason and accept no liability whatsoever if the Contest is cancelled, delayed, rescheduled, postponed, or otherwise impacted in any way. No transfer, substitution, or cash equivalent for any Prize, in whole or in part, will be permitted, except at Sponsor's sole discretion due to Prize unavailability for any reason, and only then for a Prize of greater or equal value determined by Sponsor shall be allowed. Each potential Toughest Prize Winner selected during the Contest Period will be notified via the email address or phone number on or about the date of winner selection for the applicable Judging Period (as set forth in Section 6). Each potential Toughest Prize Winner selected after the Contest Period, and each potential Tougher Prize Winner, will be notified via the email address or phone number on or about five (5) business days after the end of the Contest Period . Administrator will make two (2) attempts to contact each potential Prize Winner via such method. Each potential Toughest Prize Winner selected during the Contest Period will have one (1) business day from the time of the first notification attempt to respond to Administrator, and each potential Toughest Prize Winner selected after the Contest Period and each potential Tougher Prize Winner will have three (3) business days from the time of the first notification attempt to respond to Administrator , or the potential winner will be disqualified and Administrator will select/notify an alternate potential winner. Each potential Prize Winner will be required to execute and return a Declaration of eligibility, a liability release and, when lawful, a publicity release , in the case of a Toughest Prize Winner selected during the Contest Period within two (2) days, and in the case of a Toughest Prize Winner selected after the Contest Period or a Tougher Prize Winner within seven (7) days, of the date of notification. If such documents are not returned within the specified time, the Prize may be forfeited at Sponsor’s discretion. If in any instance, notification attempt(s) for the potential winner fail for any reason, or if a potential winner is found to have not complied with these Official Rules, fails to return any of the requested documents within the timeframe provided, or cannot accept the Prize for any reason, the applicable Prize will be forfeited and an alternate potential winner will be selected from among the remaining eligible Entries, if any. By accepting a Prize in the Contest, all potential/confirmed winners hereby consent to the use by the Sponsor of their Entry and all information contained therein including but not limited to, name, likeness, opinions, images, statements and/or other indicia of persona, and personally-identifiable information (collectively “ Likeness ”), for any and all uses and purposes (including, without limitation, for purposes of advertising and trade) in any media now known or hereinafter developed in any manner throughout the world (including, without limitation, the World Wide Web and on-air) in perpetuity without additional consideration (where legal), consent or prior review, and upon request will provide written consent to such use. All decisions of Sponsor/Administrator relating to the Contest are final.


9. General Terms: Noncompliance with any of these Official Rules may result in disqualification. ANY VIOLATION OF THESE OFFICIAL RULES BY ENTRANTS OR WINNERS OR ANY BEHAVIOR BY A WINNER THAT WILL BRING SUCH WINNER OR SPONSOR INTO DISREPUTE (IN SPONSOR’S SOLE DISCRETION) WILL RESULT IN SUCH PRIZE WINNER’S DISQUALIFICATION FROM THE CONTEST AND FORFEITURE OF ANY PRIZE. Sponsor assumes no responsibility for incorrect or inaccurate Entry information whether caused by any of the equipment or programming associated with or utilized in this Contest or by any human error, which may occur in the processing of the Entries in this Contest. Sponsor is not responsible for any problems or technical malfunction of any telephone network or lines, computer online systems, servers or other services, or providers, computer equipment, software, failure of any email due to technical problems or traffic congestion on the Internet or at any website, or any combination thereof, including, without limitation, any injury or damage to participant's or any other person's computer related to or resulting from participation or downloading any materials in this Contest or for other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Contest, including, without limitation, errors or difficulties which may occur in connection with the administration of the Contest, the processing of Entries, the announcement of the Prizes, fulfillment of Prizes, or in any Contest-related materials. All interpretations of these Official Rules and decisions by Sponsor are final. No software-generated, robotic, programmed, script, macro or other automated Entries are permitted. Sponsor reserves the right in its sole discretion to disqualify any individual (and void all associated Entries) it suspects or finds: (i) to have used a software-generated, robotic, programmed, script, macro or other automated means of entry or any other means to subvert the entry process; (ii) to have tampered with the entry process or the operation of this Contest; (iii) to be acting in violation of these Official Rules; (iv) to be acting in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person; or (v) to have provided inaccurate information on any legal documents submitted in connection with this Contest. CAUTION: ANY ATTEMPT BY ANY INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEBSITE OR APPLICATION ASSOCIATED WITH THIS CONTEST OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW. THE ILLINOIS COURTS (STATE AND FEDERAL) SHALL HAVE SOLE JURISDICTION OF ANY CONTROVERSIES REGARDING THE CONTEST AND THE LAWS OF THE STATE OF ILLINOIS SHALL GOVERN THE CONTEST. EACH ENTRANT WAIVES ANY AND ALL OBJECTIONS TO JURISDICTION AND VENUE IN THESE COURTS AND HEREBY SUBMITS TO THE JURISDICTION OF THOSE COURTS. Entrants agree that the Released Parties (a) shall not be responsible or liable for, and hereby release the Released Parties from, any claims, losses, damages or injuries of any kind (including death) resulting, in whole or in part, directly or indirectly, from participation in the Contest or any Contest-related activity, or from acceptance, receipt, possession and/or use/misuse or inability to use the Prize, and (b) have not made any warranty, representation or guarantee, express or implied, in fact or in law, with respect to the Prize, including, without limitation, to such Prize’s quality or fitness for a particular purpose. Released Parties shall not be liable for any injury, damage, loss, expense, accident, delay, inconvenience or irregularity that may be caused or contributed to (1) by any wrongful, negligent or unauthorized act or omission on the part of any of their agents, servants, employees or independent contractors; (2) by any wrongful, negligent or unauthorized act or omission on the part of any other person or entity not an employee of the Released Parties; or (3) by any other cause, condition or event whatsoever beyond the control of the Released Parties. Failure of Sponsor to enforce any provision herein shall not be deemed a waiver of such. Sponsor reserves the right to modify these rules for clarification purposes without materially affecting the terms and conditions of the Contest. If, for any reason, the Contest is not capable of running as planned, including, without limitation, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Contest, the Sponsor reserves the right in its sole discretion to cancel, terminate, modify or suspend the Contest. Should the Contest be terminated prior to the stated expiration date, notice will be posted where Sponsor deems fit and the Prizes will be awarded based on the judging of all eligible Entries received up until the time of termination, or in a manner that is fair and equitable as determined by Sponsor. In such event, Sponsor reserves the right to award the Prizes based on the judging of the eligible Entries received throughout the Contest Period and overall, up to the time of the impairment. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. If any part of these Official Rules is determined to be invalid or unenforceable pursuant to applicable law including, but not limited to, the warranty and liability disclaimers set forth herein, then the invalid or unenforceable provision will be deemed superseded by a valid, enforceable provision that most closely matches the intent of the original provision and these Official Rules shall continue in effect. UNDER NO CIRCUMSTANCES WILL ANY ENTRANT BE PERMITTED TO OBTAIN AWARDS FOR, AND ENTRANTS HEREBY WAIVE ALL RIGHTS TO CLAIM, PUNITIVE, INCIDENTAL, CONSEQUENTIAL, EXEMPLARY, SPECIAL, INDIRECT, OR ANY OTHER DAMAGES WHATSOEVER. IN NO EVENT SHALL SPONSOR BE LIABLE TO ANY ENTRANT OR WINNER FOR DAMAGES THAT EXCEED THE VALUE OF THE PRIZES TO BE AWARDED TO AN INDIVIDUAL ENTRANT IN THIS CONTEST. Prize Winners (and any guest) must comply with all applicable venue rules, security procedures, and the NFL and stadium codes of conduct, and with all instructions of Sponsor, the venue, and event staff. Sponsor and the Released Parties are not responsible, and no substitute prize or other compensation will be provided, if a Prize Winner or guest is refused admission to, or is removed or ejected from, the venue or event for any reason, including, without limitation, misconduct, failure to follow instructions, intoxication, or violation of any venue or league policy. Any such conduct may also result in disqualification and forfeiture of the Prize.


10. Governing Law/Venue : THE CONTEST IS GOVERNED BY, AND WILL BE CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF ILLINOIS, AND THE FORUM AND VENUE FOR ANY DISPUTE SHALL BE IN ILLINOIS. IF THE CONTROVERSY OR CLAIM IS NOT OTHERWISE RESOLVED THROUGH DIRECT DISCUSSIONS OR MEDIATION, IT SHALL THEN BE RESOLVED BY FINAL AND BINDING ARBITRATION ADMINISTERED BY JUDICIAL ARBITRATION AND MEDIATION SERVICES, INC., IN ACCORDANCE WITH ITS STREAMLINED ARBITRATION RULES AND PROCEDURES OR SUBSEQUENT VERSIONS THEREOF. THE RULES FOR SELECTION OF AN ARBITRATOR SHALL BE FOLLOWED, EXCEPT THAT THE ARBITRATOR SHALL BE EXPERIENCED IN PROMOTIONAL LAW AND LICENSED TO PRACTICE LAW IN ILLINOIS. ALL PROCEEDINGS BROUGHT PURSUANT TO THIS PARAGRAPH WILL BE CONDUCTED IN COOK COUNTY OR LAKE COUNTY, ILLINOIS. THE REMEDY FOR ANY CLAIM SHALL BE LIMITED TO ACTUAL DAMAGES, AND IN NO EVENT SHALL ANY PARTY BE ENTITLED TO RECOVER PUNITIVE, EXEMPLARY, CONSEQUENTIAL, SPECIAL, INDIRECT, OR INCIDENTAL DAMAGES, INCLUDING ATTORNEYS’ FEES OR OTHER SUCH RELATED COSTS OF BRINGING A CLAIM, OR TO RESCIND THIS AGREEMENT OR SEEK INJUNCTIVE OR ANY OTHER EQUITABLE RELIEF. ENTRANTS AGREE THAT ANY AND ALL DISPUTES, CLAIMS AND CAUSES OF ACTION ARISING OUT OF OR CONNECTED WITH THIS PROMOTION SHALL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION.


11. NFL Entities . The National Football League, its member professional football clubs, NFL Ventures, Inc., NFL Ventures, L.P., NFL Properties LLC, NFL Enterprises LLC and each of their respective subsidiaries, affiliates, shareholders, officers, directors, agents, representatives, and employees (collectively, the “ NFL Entities ”) will have no liability or responsibility for any claim arising in connection with participation in this Sweepstakes or any prize awarded. The NFL Entities have not offered or sponsored this Sweepstakes in any way. All NFL-related trademarks are the property of the National Football League.


12. Request for the Names of the Winners and/or Official Rules: For the names of the Prize Winners, available after the Contest Period has ended, or a copy of the Official Rules, send a self-addressed stamped envelope, to be received by 11/30/2026, to 2026 RC Cola® Chicago Bears Tough, Tougher, Toughest Contest , PO Box 7775 Cumberland, RI 02864. Please note on the left-hand corner of your outer envelope if you are requesting the Names of Winners or Official Rules.


13. Sponsor: Dr Pepper/Seven Up, Inc. 6425 Hall of Fame Lane, Frisco, TX 75034.

43. Abbreviated Rules


NO PURCHASE NECESSARY. VOID WHERE PROHIBITED. Skillbased contest; winners determined by judging. 8/31/26–10/30/26. Open to legal U.S. residents of IL or within 75 miles of Chicago, IL; 18+. To enter and to view the full Official Rules, scan the QR code on participating retailer pointofsale materials or visit www.rccolatough.com , and submit your essay and photo; limit one (1) entry per person for the entire Contest Period. Sponsor: Dr Pepper/Seven Up, Inc.

RC is a registered trademark of Dr Pepper/Seven Up, Inc. ©2026 Dr Pepper/Seven Up, Inc.


Short-Form Rules (Limited Space)

NO PURCHASE NEC. Skill contest. 8/31–10/30/26. Legal U.S. residents in IL or w/in 75 mi. of Chicago, IL, 18+. Void where prohibited. To Enter & Rules: rccolatough.com. Sponsor: Dr Pepper/Seven Up, Inc.



Exhibit A


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62950



 
 
NO PURCHASE NECESSARY. VOID WHERE PROHIBITED. Skill-based contest; winners determined by judging. 8/31/26–10/30/26. Open to legal U.S. residents of IL or within 75 miles of Chicago, IL; 18+. To enter and to view the full Official Rules, scan the QR code on participating retailer point-of-sale materials or visit www.rccolatough.com , and submit your essay and photo; limit one (1) entry per person for the entire Contest Period.

Sponsor: Dr Pepper/Seven Up, Inc., 6425 Hall of Fame Lane, Frisco, TX 75034
RC is a registered trademark of Dr Pepper/Seven Up, Inc. ©2026 Dr Pepper/Seven Up, Inc.